B2B List Descriptions

Decision-Maker is one of the UK's largest sources of email addresses. It has 296,000 opt-in email addresses, which are regularly, verified and updated business names. The file is built from market leading journal, magazine and exhibition files and updated quarterly, almost 300,000 email addresses are available for a very effective form of direct marketing. The file has huge selectability coupled with wide market coverage, making Decision-Maker the ideal data resource for high quality business targeting.

100% individually named decision-makers with buying power and influence across British business.

This file is able to be selected by:

• Job Title
• Job Function/Product specifiers
• Employee Size
• SIC

Thomson Directories
With its database of over 2 million UK business listing, Thomson Directories are the leading business data providers in the UK. Thomson Directories have unique experience in servicing the business environment with accurate and up-to-date information.

For almost 2 years Thomson Directories have been collecting opt-in-business email addresses but have not made them available for use – until now!

Working with industry experts in building and managing permission-based email databases – Thomson Directories have now enhanced their Business information product portfolio to include email.

Email is an essential communications tool in the digital age, but the creative and the delivery are nothing without quality email addresses.

This file provides the full solution; the opt-in-business data, the delivery platform and the tracking to provide peace of mind and maximise results. The file offers immediate, cost effective, one-to-one communication with visible tracking of results to help you assess the benefit of the campaign to your business.

·   Over 320,000 B2B 100% verified, opt-in-email addresses
·   Precise targeting – using profile information from the Thomson Directories Database (eg. Business classification, geography, number of employees, decision maker)
·   The frequency of emails sent to individual companies is strictly limited
·   Tracking – full visibility of your success
·   Relationship building – permission-based communication
·   Research potential – direct questions to your target audience with immediate results
·   The data is available (excluding email address) for follow-up campaigns


How is opt-in defined?
Thomson Directories only use opt-in data, which means data where an individual has given permission for their business details to be used to form a communication channel (via direct mail, telephone or email)

All email addresses that Thomson Directories hold have been emailed to confirm details and to validate their opt-in status (and to give the chance to opt-out) The option to opt-out is given with every email sent. No emails will be passed for third party use.

Email is a highly cost-effective method of communicating with customers and prospective customers alike. The response rates tend to be significantly higher than using the more traditional routes and the results are almost immediate.
After the campaign you will be provided with a link to an online tracking report to give you full visibility of your campaign, so you can measure its success.
You can report on:
·   Number of emails opened
·   Who opened the email – in order to further target those respondents
·   Number of click-throughs
·   Number of bounces
·   How many recipients opt-out

Contact us for more information on how your marketing campaign will benefit from using the Thomsons data.
 

The World Data file is very productive and well maintained. The file is compiled using an internal telemarketing teams, totally dedicated to calling and updating key decision makers in commercial organizations throughout Europe, Asia, The Americas and Africa, as well as magazine subscriptions, website registration and questionnaires.

In the UK, the data is then enhanced with various detail such as Business Sector Geography, Number of Employees, Telephone Number, Fax Number and email address as well as the details of key decision makers in sales and marketing, operations, and finance. This data includes the email address of the individual contact and not generic email addresses.

The data is constantly maintained through a strict remove policy after broadcast and all the available email addresses are opt-in.

Non UK data is derived from over 10,000 separate sources, each verified and maintained in the host country.

The file is fully selectable by job function (see below), SIC, employee size and geography.

Job functions/titles covered on this file include:

• CEO, President, Chairman, Senior Executive, Managing Director
• Proprietor/Owners
• Sales/Business Development Director/Manager
• Marketing Director/Manager
• Operations Director/Manager
• Personnel/Training Director/Manager
• IT/MIS/Networking/DP/Programmer
• Export Director/Manager
• Project Director/Manager
• Purchasing Director/Manager
• Company Secretary
• Finance Director
• Works/Site Manager
• Technical Director/Manager
• Quality Controllers
• Research & Development Directors/Managers
• Safety Managers
• Design Managers

Email Masterfile

Email Masterfile has been put together using core data from 3 separate sources - Companies House, Thomson Directories and Dunn & Bradstreet. The core data has then been enhanced through a telemarketing process, during which email addresses have been solicited from contacts on the file. The contacts are informed of the use to which the email addresses are to be put. A confirmation email is sent to each contact at this point, but the user is not required to take action to be include on the list. This si known as "Confirmed Opt-in".

The file has 360,000 email addresses on it, that are selectable by SIC, job function, company employee size, company turnover and geography. Please see Matrices for headline counts of email addresses on this file.