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Email Marketing - Frequently Asked Questions |
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1.
How is an email list
compiled? |
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2.
Who supplies the emails? |
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3.
What is the
quality of email addresses? |
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4.
Why can't
I have them to broadcast my self? |
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5.
Who broadcasts the emails? |
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6.
How do
I know that a broadcast has been done? |
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7.
What do I do now? |
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Can't
see the question you were looking for?
Email us and we'll do our best to answer any questions you
have. |
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Q.
How is an email list compiled? |
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A. In the same way that good
direct mail data is compiled, b2b email addresses are collected
through the process of telemarketing, subscription and surveys.
Consumer email addresses tend to be collected as a result of
visits to specific interest or hobby websites, where lifestyle
information is collated on registration. Back to
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Q.
Who supplies the emails? |
A. Email addresses list
owners are normally the organisations which compiled and now
maintain the list from which your selection will be taken. Many
list owners deal directly with the end user, although the vast
majority will appoint an exclusive agent known as a List
Manager. Most List Managers will have several list owners in
their portfolio, often with complementary lists. A word of
caution - email list owners and managers rarely if ever will
recommend a list outside of their portfolios. Email list brokers
like UKMM however are different. They are the users'
representative from whom an end user can expect advice on good
email list selections, applications, etc. Recognised brokers
have a commission-sharing agreement that enables each of them to
access any lists managed by any of the List Owners/List
Managers.
UKMM has strong consumer email and business email list
relationships. We also have international relationships whish
enable us to get the best lists from right across the world.
UKMM likes its clients to issue a brief because our
interpretation of your requirements will be a reflection of the
brief. The more comprehensive the brief, the more accurate and
detailed will be our list proposal.
An email list broker brief can be downloaded from the Home Page
of this website.
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Q.
What is the quality of email addresses? |
A. Assuming that UKMM has all
the relevant information we should be able to get a good match
to your requirements. No list whether email or traditional
mailing lists are 100% accurate, but if you put in the
preparation work this will eliminate wasted communications to
disinterested people. UKMM use reliable sources who maintain
their email addresses to the highest standard. Many will put in
writing the procedure they use to ascertain the email address,
and also vouch for the authenticity of the claimed Opt-in
status. UKMM will get list owners to sign an affidavit to back
up their verbal claims. If nothing else, it is a measure of the
confidence with which the list owners view their own data.
Prior to broadcasting, many email listowners will "ping" their
file - sending out a message that determines whether an email
address is still alive. They will also over broadcast to ensure
that if you pay for 10,000 email addresses that your message
gets to 10,000 people. Responsible owners also ensure any
bouncebacks and fails are excluded from future email broadcasts,
and will then go through the verification process to ascertain a
new contact email address for the recipient.
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Q.
Why can't I have them to broadcast my self? |
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A. The only lists you should
consider renting have an opt-in status. This means that the
recipient has explicitly agreed to receive third party
promotional emails from the list owner. If the list owner was to
release the email addresses to third parties, they would lose
control of the messages being sent. Back to top |
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Q.
Who broadcasts the emails? |
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A. List owners often have the
facilities to broadcast themselves, but as often as not they
will contract a large specialist broadcaster like UKMM, to send
your message on their behalf. This way they don't have the
bandwidth, bounceback, and failure issues. Back
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Q.
How do I know that a broadcast has been done? |
A. Some broadcasters are able
to provide results real time through logging on to dedicated
websites. Others will issue reports via email direct from their
servers. Typically you will get results telling you;
· How many email were sent
· How many live connections were achieved
· How many bounced back or failed
· How many recipients opened the message and therefore the open
rate
· How many recipients clicked through on each link and therefore
the click through rate
· How many unsubscribed from receiving further emails from you
You should always insist that you are seeded on the file so that
you will see the transmission when it happens.
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Q.
What do I do now? |
A. Contact UKMM - we will
take you through the process from concept to completion -
sourcing the right list, negotiating a price, creation of html,
broadcasting the message and tracking & reporting the results.
Issue a List Broker brief, and make it detailed. Concentrate
your efforts then on good creative - short, concise and
attractive. There are no guarantees in this world but you
can be safe in the knowledge that you have done everything
possible to ensure your initiative has the best chance of being
successful.
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