Email Broadcasting | Email Marketing

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Email Broadcasting

This is the ideal service for marketers who wish to communicate with their client and prospect email databases, but don’t want the hassle of setting up and running email broadcasts. Whether you are planning regular product/service announcements, creating content rich e-zines and newsletters or planning the occasional marketing message, this service is for you.

Using UKMM as your ESP (Email Service Provider)

All broadcasts executed by UKMM benefit from the advantages of the SuretyMail “Vouched Sender” program. This important accreditation program offers our clients higher deliverability and recognition from the ISP community. Higher deliverability means higher response rates.
To comply with the stringent Vouched Sender Program standards, UKMM will work with you to ensure your campaigns follow all of the industry best practice conventions. In addition we use two Return Path features: Campaign Preview and Mailbox Monitor.

Campaign Preview – Allows you to view how your email renders in a number of different email clients, as well as running the email through a number of spam filters in order to see where it will be placed.
Mailbox Monitor – All email campaigns which get sent to more than 1000 recipients get sent through Return Paths Mailbox Monitor which checks the email against a number of ISPs allowing to see where the email is likely to be placed – in the inbox in the junk / bulk folder or classed as missing (blocked by the recipients server before reaching the inbox).

Our system is so flexible that we have run broadcasts for a few hundred records right through to several million records, offering you true scalability.

How it Works

  1. Provide us with your list of email addresses
  2. We will sign a Non Disclosure Agreement with you. Contact us for a copy.
  3. Provide us with the text/html files of the message, along with images and logos in jpg format
  4. We can add in any personalisation as required
  5. We add tracking overlay URL’s, so that we can monitor and  report the activity generated
  6. We will then stringently test the message in all the major email clients
  7. We will the send out tests for approval
  8. We will  broadcast the message at pre-defined time and date
  9. We can then issue a live link report giving you realtime information on the broadcast. we follow this up witha full report based on tracking activity – opens/clicks/unsubscribes etc, including MS Excel files of contacts by activity
  10. We will also return data flagged with removes, bounces, fails, etc

Key Features

  • As few as 50 and as many as 1,000,000 emails can be sent in one broadcast
  • 25,000 emails can be sent per hour
  • You can personalise the email message
  • You can write your own Subject Line
  • You can add graphics and photographs
  • A rigorous testing procedure is employed before each broadcast to ascertain how each message will be viewed by each computer format and resolution. Broadcasts will not be transmitted without written authorisation from the client on receipt of a final test.
  • To avoid problems with attachments, our broadcast software has a leading edge attachment download facility – attachments are delivered directly into the recipients inbox on request
  • Intuitive recipient email format detection means that those recipients that cannot receive html can also read your message in txt format
  • All activity – opens / click throughs / viral / unsubscribe / bouncebacks are all tracked
  • UKMM can manage multiple lists and subscriber groups online easily, and create new lists based on common denominators across multiple lists (e.g. create a new list with only men age 18-30). List of bounced email address’ and unsubscribes can be downloaded for purging data of other databases.
  • The most sophisticated tracking facilities on the market are available:
  • Track number of emails delivered
  • Track who has opened the emails
  • Track click-thru activity
  • Track viral activity/forwarding of emails
  • Identify exactly who clicked a link, how many times and when
  • Identify which link/s were clicked most
  • Identify who forwarded an email
  • Automatically manage bounces
  • Automatically manage unsubscribes
  • Download data into existing software
  • Reporting is available on all aspects of list management and tracking

Tracking Report:

A report will be produced after every broadcast. Initially you will be sent a ‘Live Link’ report that sumarizes activity in realtime. If we are broadcasting to your own database, then we are able to provide detailed files of the activity of each recipient about a week following the broadacst date.

To discuss your broadcasting requirements please email us

*UKMM will not sell or rent on any data that is provided by you. To request a copy of out NDA, please email us.

**UKMM supports responsible email marketing practices and therefore requires this document to be signed prior to any broadcasts. For a copy of this document please email us.

Email Tracking

This sectio gives you an insight into the accurate and robust email broadcasting tracking and reporting system used to broadcast your messages.

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Easily set up and execute automated email broadcasts based on events - dates, license renewals, subscription renewals, etc.

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Email Tips

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Email Analyzer

According to recent reports, up to 58% of marketing emails are blocked by ISP filters. As email marketers you must learn how to work with these filters. UKMM has a new software tool - Email Analyzer - that will allow you to ensure that the maximum number of messages reach their destination.

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Online Surveys

If you are planning to gather any kind of information from your customers, such as name and address verification, opinion polling, or any activity to generate more data, or to enable you to segment your data then an online survey is the perfect tool.

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PDF Delivery

Deliver documents easily and efficiently to your customers via the UKMM PDF Document Delivery service. Delivered by email an email broadcast, your clients simply click a link and the PDF is delivered directly to your clients email inbox.

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Email Broadcasting