Decision Maker

Decision Maker is one of the UK’s largest sources of email addresses. It has 296,000 opt-in email addresses, which are regularly, verified and updated business names. The file is built from market leading journal, magazine and exhibition files and updated quarterly, almost 300,000 email addresses are available for a very effective form of direct marketing. The file has huge selectability coupled with wide market coverage, making Decision-Maker the ideal data resource for high quality business targeting.

100% individually named decision-makers with buying power and influence across British business.

Individual emails
Geographic Region
Inner London 52190
Outer London 35073
South East 47516
South West 20061
East Anglia 21318
Midlands 45748
North 45551
West & Wales 11224
Scotland 14424
N. Ireland 2508
Business Activity
Agricult/Forestry/Fishing 2354
Banking/Finance/Insurance 46892
Broadcasting/Media 2961
Building Services 1326
Business/Professional Svs 16448
Civil Engineers 2360
Communications 2692
Computer Services 3103
Construction 7033
Educational Institute 4518
Government 13255
Health/Scientific Service 6059
Laboratories 1301
Manu:Metals 7423
Manu:Other Materials 3944
Manu:Chemicals 5468
Manu:Metal Goods 1290
Manu:Mechanical Engin. 28534
Manu:E & E Engineering 7535
Manu:Telecoms Equipment 18479
Manu:Motor Veh/Transp.Eqp 5666
Manu:Instrument Engin. 2953
Manu:Food/Drink/Tobacco 3826
Manu:Paper/Paper Products 1083
Manu:Other Manufacturing 2699
Public Sector 918
Publishers 5309
Restaurant and Food 10652
Retail 12367
Transportation/Freight 1785
Travel and Hospitality 10601
Wholesale Distribution 3750
Job Function
Company Management 63971
Operations Management 15547
Production 7461
Plant 2983
Engineering 8645
Design Engineering 12211
Engineering Management 1335
Purchasing 30636
Consultant 15191
Middle Management 50658
Sales & Marketing 39791
Food Service 4520
Architect and Design 7337
IT/DP/MIS Management 53239
IT/DP/MIS Technicians 74760
Quality Control 3446
Research and Development 20288
Business Owners 7906
Financial 11470
Professionals/Lawyers/
Accountants 4906
Human Resources 40578
Travel Services 4182
Technicians 4902
Transport/Distrib/Fleet 10335

This file is able to be selected by:

  • Job Title
  • Job Function/Product specifiers
  • Employee Size
  • SIC