Thomson Directories

With its database of over 2 million UK business listing, Thomson Directories are the leading business data providers in the UK. Thomson Directories have unique experience in servicing the business environment with accurate and up-to-date information.

For almost 2 years Thomson Directories have been collecting opt-in business email addresses but have not made them available for use – until now!

Working with industry experts in building and managing permission-based email databases – Thomson Directories have now enhanced their Business information product portfolio to include email.

Email is an essential communications tool in the digital age, but the creative and the delivery are nothing without quality email addresses.

This file provides the full solution; the opt-in-business data, the delivery platform and the tracking to provide peace of mind and maximise results. The file offers immediate, cost effective, one-to-one communication with visible tracking of results to help you assess the benefit of the campaign to your business.

  • Over 320,000 B2B 100% verified, opt-in email addresses
  • Precise targeting – using profile information from the Thomson Directories Database (eg. Business classification, geography, number of employees, decision maker)
  • The frequency of emails sent to individual companies is strictly limited
  • Tracking – full visibility of your success
  • Relationship building – permission-based communication
  • Research potential – direct questions to your target audience with immediate results
  • The data is available (excluding email address) for follow-up campaigns

How is opt-in defined?

Thomson Directories only use opt-in data, which means data where an individual has given permission for their business details to be used to form a communication channel (via direct mail, telephone or email)

All email addresses that Thomson Directories hold have been emailed to confirm details and to validate their opt-in status (and to give the chance to opt-out) The option to opt-out is given with every email sent. No emails will be passed for third party use.

Email is a highly cost-effective method of communicating with customers and prospective customers alike. The response rates tend to be significantly higher than using the more traditional routes and the results are almost immediate.

After the campaign you will be provided with a link to an online tracking report to give you full visibility of your campaign, so you can measure its success.

You can report on:

  • Number of emails opened
  • Who opened the email – in order to further target those respondents
  • Number of click-throughs
  • Number of bounces
  • How many recipients opt-out

Contact us for more information on how your marketing campaign will benefit from using the Thomsons data.