Email Marketing
UKMM’s services include email list rental, email broadcasting and HTML creation. UKMM has been operating in the email marketing field for nearly four years – researching the best email databases, understanding how email recipients behave, and working on how to get the most from clients online budgets.
Email Considerations
Legislation governing email communications worldwide has changed. This affects you. Read more on both the E.U. Directive and also the “CAN SPAM” US laws. However in short, if you are emailing B2B recipients then the law allows for opt-out only, however if you are targeting consumers then you must firstly gain opt-in consent.
Campaigns built on explicit user opt-in permission win every time compared with opt-out campaigns. Read more
Consumers and business contacts are ready and willing to participate in email marketing, but they have high expectations of the quality and quantity of content they receive. Read more
Getting more users to sign up to receive emails from you is a huge issue. Security and privacy concerns are the primary reason why users do not give out their email addresses. Read more
Email List Rental:
In the same way that we have B2B an B2C direct mailing lists, there are business email lists and consumer email lists. All the lists used by UKMM are either Opt-in or Double Opt-in lists.
Email Legislation
Legislation governing email communications worldwide has changed. This affects you. Read more on both the new E.U. Directive and also the new "CAN SPAM" US laws . However in short, if you are emailing B2B recipients then the law allows for opt-out only, however if you are targeting consumers then you must firstly gain opt-in consent.
Email Best Practice
Email marketing well deserves the early enthusiasm it has generated, users are signing up for it in their droves. Marketers themselves have a unique opportunity to reach a broad base of users, and some early efforts have proved successful. However, there is early evidence that cancellation rates will be high for poorly executed campaigns. Although
