Data Cleaning

UKMM offers a wide range of data cleaning services including email appending, postal and telephone database cleaning, data deduping, email data cleansing, database auditing and analysis, data formating, data segmentation, and data appending.

Importance of Data Cleaning

Get start on your email and postal marketing campaign with clean, fresh data. Our data cleaning services will help you identify old inaccurate records and replace or modify them with up to date information. Clean data will hugely impact your return on marketing investment.

After signing a non disclosure agreement we would take your database and run a number of deduping processes. This may be based on your choice of unique field or ID, or we would create one for you by concatenating (joining) more than one field with another e.g. surname and post code.

Deduping is the straight forward removal of duplicate records. Also it can create one record per address or institution. Also, we can  merge the best information from one record with information from another where certain information is missing.

Whether you are planning a CRM data clean up or just want us to tidy up your B2B data list, this data cleaning service is very versatile and will be tailored to your needs.

Data Cleaning
Email Data Cleansing

Email Data Cleansing

Email database cleansing and email validation are important housekeeping activities, as poor quality email data may affect the deliverability for the rest of the database. We can de-dupe, cleanse and merge your email data for you, ensuring your email list consists of unique and active subscribers.

Telephone Data Cleaning

Unlike postal mailings, telephone campaigns must meet stringent legal requirements. All data must be run through the latest version of TPS (Telephone Preference Service) which is updated every 28 days. This now extends to companies through the Corporate TPS.

Mailing List Data Cleaning

UKMM can reduce your mailing costs by ensuring that the data you use for your mailing campaign is as fresh and up-to-date as possible, and complies with industry best practice. UKMM can run your data against the following suppression files: PAF, MPS, NCOA, Gone Away, The Bereavement Register and other Mortality files.

GDPR Compliant & Safe. We are registered and compliant data processors. Non-disclosure agreement is provided for all projects.

Database Appending / Email Appending / Consolidation / Audit

Does your data have missing elements such as email addresses? Is your database held in multiple files? Does your mailing list requires additional information prior to effective segmentation? If so, we have access to many data sources that can be used to append and match back to your file. We can consolidate your data into one meaningful database ready for marketing.

Database Analysis / Trend Analysis / Sales Analysis

We can analyse any part of your data and report back in a concise and ordered fashion. We can:

  • provide answers to specific questions via database queries
  • run trend analysis reports
  • produce pivot tables so that you can manipulate your data in a more user friendly way

In fact you would be surprised at what we can do with your data.

data cleansing services

Data Formating

This covers a multiple of things from:

  • changing capitalisation to upper and lower case
  • tidying up of odd characters and rogue spacing
  • suppressing blank records
  • flagging incomplete records for follow up

In fact it’s all the messy little jobs that need doing to get your database in tip top working order. It is particularly useful if you have data captured from client based direct entry forms.

Deduping, appending, consolidation, analysis, formating and segmentation are just some of the database tasks that we can carry out. If you have a specific requirement not covered here please let us know and we will do our best to accommodate your needs.

Need advice on how to cleanse or organise your data? Get in touch

We used UKMM to target a specific audience of retail investors. John's relationship with the vendor resulted in us getting extra coverage for our client. Thank you John and UKMM. I would recommend working with UKMM.
Nicole - Marketing Agency⭐⭐⭐⭐⭐
This is very useful – you are defo the person for all things data!
Suzanne - Marketing Agency⭐⭐⭐⭐⭐
We have been working with John and his team since the beginning of lockdown and where all other data suppliers have failed John has succeeded. I would fully recommend UK Marketing Management as they seem to get the job done and goes out of his way to deal with our requirements.
Charley, Renewable Energy Consultant⭐⭐⭐⭐⭐