Email Marketing & Direct Marketing Blog

Email marketing remains one of the most established and cost-effective channels for B2B lead generation. But sending more emails isn’t a strategy — the gap between a campaign that converts and one that quietly underperforms comes down to a handful of practical decisions, most of which happen before you write a single subject line. If […]

Microsoft Dynamics in the UK: A 2026 Breakdown by Industry and Company Size Microsoft Dynamics has become one of the default choices for UK businesses moving off spreadsheets and legacy systems, and the wider numbers back that up. The UK’s CRM software market alone is estimated at around £2.9 billion in 2025, growing at roughly

You can only unsend an email if you act within a short cancellation window or use a limited recall feature. Gmail and Apple Mail mainly delay sending for a few seconds, Outlook recall only works in specific Microsoft 365 or Exchange situations, and Yahoo Mail does not let you recall a sent email. If the

To end an email effectively, make the next step clear and easy. Avoid vague phrases and use a specific closing sentence that guides the reader toward a simple action, whether that’s replying, confirming, or doing nothing. Add a header to begin generating the table of contents Most emails fail in the last line. Not because

Email tracking allows you to monitor whether emails are opened, clicked, or interacted with using tracking pixels and unique links. While useful for understanding engagement, modern privacy features make open tracking less reliable, so clicks, replies, and conversions are far more meaningful indicators of performance. Add a header to begin generating the table of contents

Email segmentation means dividing your subscriber list into smaller groups based on behaviour, demographics, engagement, or lifecycle stage so each group receives more relevant messages. When done properly, segmentation dramatically improves open rates, click-throughs, and conversions because people receive emails that actually match their interests. Add a header to begin generating the table of contents

Email marketing for B2B lead generation is the strategic use of targeted, personalised email campaigns to attract, nurture, and convert business decision-makers into qualified leads. When built on clear targeting, relevance, compliance, and multi-step follow-up, email remains one of the most reliable and scalable B2B revenue channels. Add a header to begin generating the table

Email list growth rate measures how fast your email subscriber list is expanding, accounting for new signups, unsubscribes, and bounces. A healthy growth rate is key to sustaining audience engagement, driving conversions, and maintaining marketing momentum in the long term. Add a header to begin generating the table of contents Your email list is more

Add a header to begin generating the table of contents To email a questionnaire, start by building it in an online survey tool such as Google Forms, Microsoft Forms, or SurveyMonkey. Publish the form, copy its unique link, and paste that link into a regular email. Add a strong subject line and a brief explanation

Add a header to begin generating the table of contents To improve email deliverability, it’s important to build a strong sender reputation, regularly clean your email list, authenticate your messages, and create compelling content. Key strategies include implementing double opt-in, monitoring your sender reputation, and using authentication protocols such as SPF, DKIM, and DMARC. You’ve