In the realm of digital communication, two regulatory frameworks, CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) and GDPR (General Data Protection Regulation), play crucial roles in shaping how businesses engage with their audiences. While both are designed...
Personal data is any information that relates to an identified or identifiable individual. You cannot reliably determine whether an email address is personal data. But since nearly all email addresses, which are unique to an individual qualify as personal...
Writing an introductory email to a stranger can be easy, but getting a proper response needs work. Most business professionals are used to getting hundreds of emails a day, which decreases the chances of them getting opened, let alone...
What is Direct Mail Marketing?
Direct mail marketing refers to physical marketing material that is delivered directly to a prospect or customer through the postal system. It could be considered one of the original forms of marketing communications, pre-dating digital...
It may be daunting at first to figure out how to build an email list and how to steadily grow that email list. Especially when you want an email list that is of excellent quality and relevant to the...
Legitimate Interest – a B2B Marketing Approach
What Is Legitimate Interest for GDPR?
Does Legitimate Interest Apply For Marketing?
What Is The GDPR Assessment For Legitimate Interest?
GDPR Legitimate Interest B2B Examples
Legitimate Interest – a B2B Marketing Approach
Prior...
There are a lot of numbers in email marketing reports, but open rate is one of the most important email marketing metrics, as it crucial to the success of your email campaign. If email is left unopened, great content...