Writing an introductory email to a stranger can be easy, but getting a proper response needs work. Most business professionals are used to getting hundreds of emails a day, which decreases the chances of them getting opened, let alone getting the desired response. Whether you are writing to a potential employer, a colleague, or a […]
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What is Direct Mail Marketing? Direct mail marketing refers to physical marketing material that is delivered directly to a prospect or customer through the postal system. It could be considered one of the original forms of marketing communications, pre-dating digital strategies. What Are Examples of Direct Mail Marketing? Some commonly used examples of direct mail
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It may be daunting at first to figure out how to build an email list and how to steadily grow that email list. Especially when you want an email list that is of excellent quality and relevant to the needs of your business. However, with our top tips below you will be able to get
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Learn how to send electronic communications to prospects and customers, that comply with email rules, and keep you within the law. Email Rules: PECR – Privacy and Electronic Communications Regulation Since October 2003, email legislation demanding opting-in has been compulsory when sending marketing emails to consumers. Website cookies has been more stringently regulated. Critically, an
Legitimate Interest – a B2B Marketing Approach What Is Legitimate Interest for GDPR? Does Legitimate Interest Apply For Marketing? What Is The GDPR Assessment For Legitimate Interest? GDPR Legitimate Interest B2B Examples Legitimate Interest – a B2B Marketing Approach Prior to May 2018 when GDPR came into effect, most responsible data providers had already been
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There are a lot of numbers in email marketing reports, but open rate is one of the most important email marketing metrics, as it crucial to the success of your email campaign. If email is left unopened, great content won’t make a difference. This metric is a ratio of the total number of subscribers who
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Follow email marketing best practices and you will find users are ready and willing to participate in email marketing. The Importance of Email Marketing Best Practices When it comes to receiving emails, people expect top-notch content in both quality and quantity. By adhering to email best practices, you can guarantee that you are providing your
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On January 22, 2008, an amendment to the Dutch Telecommunications Act was introduced. Here is some background information and interpretation of the legislation. Email Legislation: The Netherlands On January 22, 2008, an amendment to the Dutch Telecommunications Act was introduced. Here is some background information and interpretation of the legislation. Email Legislation in The Netherlands
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