Most international consumer files are generated as a result of website registration to competition and proze draw site, social networking websites, and general interest sites. Consumers will have registered details about themselves including age, gender, income, location, interest areas and purchasing habits, in exchange for receiving promotions via email. They know they will be receiving emails for products and services that will be of interest to them. This increases relevance, and responses accordingly.
Here are just some of the selections that are available on the international consumer emal files are:
• Currency
• Address
• Name
• Age
• Gender
• Income
• Interests
• Job sector
• Post area
• Postcode/zip
• Occupation
• Company purchase role
• Company size
• Children under 18 at home
• Marital status
• Accomdation type
• Entertainment interests including food and drink
• Car insurance renewal
• Family friends abroad
• Internet connection
• Home insurance renewal
• Mobile phone network
• Holiday type
• Finance
• Credit card bills
• Weekday newspapers
• Weekend newspapers
• Car type
• Car model
• In past campaigns emails members have received
• Clicked
• Opened
• Year they have been a member since
