Email Marketing & Direct Marketing Blog

Dive into the world of Email Marketing and Direct Marketing with our blog! Get practical tips and strategies to boost your digital campaigns, whether you're hitting inboxes or going old-school, and learn how to blend the best of both.

how to unsend an email

How to Unsend an Email

You can only unsend an email if you act within a short cancellation window or use a limited recall feature. Gmail and Apple Mail mainly delay sending for a few seconds, Outlook recall only works in specific Microsoft 365 or Exchange situations, and Yahoo Mail does not let you recall a sent email. If the […]

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how to end an email

How to End an Email​

To end an email effectively, make the next step clear and easy. Avoid vague phrases and use a specific closing sentence that guides the reader toward a simple action, whether that’s replying, confirming, or doing nothing. Add a header to begin generating the table of contents Most emails fail in the last line. Not because

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email tracking

Email Tracking

Email tracking allows you to monitor whether emails are opened, clicked, or interacted with using tracking pixels and unique links. While useful for understanding engagement, modern privacy features make open tracking less reliable, so clicks, replies, and conversions are far more meaningful indicators of performance. Add a header to begin generating the table of contents

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email segmentation

Email Segmentation

Email segmentation means dividing your subscriber list into smaller groups based on behaviour, demographics, engagement, or lifecycle stage so each group receives more relevant messages. When done properly, segmentation dramatically improves open rates, click-throughs, and conversions because people receive emails that actually match their interests. Add a header to begin generating the table of contents

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email list growth rate

Email List Growth Rate

Email list growth rate measures how fast your email subscriber list is expanding, accounting for new signups, unsubscribes, and bounces. A healthy growth rate is key to sustaining audience engagement, driving conversions, and maintaining marketing momentum in the long term. Add a header to begin generating the table of contents Your email list is more

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How to Improve Email Deliverability

How to Improve Email Deliverability

Add a header to begin generating the table of contents To improve email deliverability, it’s important to build a strong sender reputation, regularly clean your email list, authenticate your messages, and create compelling content. Key strategies include implementing double opt-in, monitoring your sender reputation, and using authentication protocols such as SPF, DKIM, and DMARC. You’ve

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