Learn how to send electronic communications to prospects and customers, that comply with email rules, and keep you within the law. Email Rules: PECR – Privacy and Electronic Communications Regulation Since October 2003, email legislation demanding opting-in has been compulsory when sending marketing emails to consumers. Website cookies has been more stringently regulated. Critically, an […]
Legitimate Interest – a B2B Marketing Approach What Is Legitimate Interest for GDPR? Does Legitimate Interest Apply For Marketing? What Is The GDPR Assessment For Legitimate Interest? GDPR Legitimate Interest B2B Examples Legitimate Interest – a B2B Marketing Approach Prior to May 2018 when GDPR came into effect, most responsible data providers had already been
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There are a lot of numbers in email marketing reports, but open rate is one of the most important email marketing metrics, as it crucial to the success of your email campaign. If email is left unopened, great content won’t make a difference. This metric is a ratio of the total number of subscribers who
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Follow email marketing best practices and you will find users are ready and willing to participate in email marketing. The Importance of Email Marketing Best Practices When it comes to receiving emails, people expect top-notch content in both quality and quantity. By adhering to email best practices, you can guarantee that you are providing your
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On January 22, 2008, an amendment to the Dutch Telecommunications Act was introduced. Here is some background information and interpretation of the legislation. Email Legislation: The Netherlands On January 22, 2008, an amendment to the Dutch Telecommunications Act was introduced. Here is some background information and interpretation of the legislation. Email Legislation in The Netherlands
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