Jo McCabe

Abstract illustration representing Oracle Database, EBS and Cloud enterprise systems

Oracle Users in 2026: Database, EBS and Cloud Compared

Oracle isn’t one product — it’s a family of enterprise systems, and “companies that use Oracle” could mean any of three quite different things: Oracle Database (the core data platform), Oracle E-Business Suite or EBS (the ERP/CRM/SCM applications built on top of it), and Oracle Cloud (Oracle’s cloud infrastructure and applications). If you’re trying to […]

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Abstract illustration representing modular enterprise SAP systems

SAP Products and Modules Explained: A 2026 Breakdown by Industry and Company Size

SAP isn’t one product — it’s a family of enterprise systems covering finance, supply chain, CRM, analytics and more, and which ones a company runs says a lot about how it operates. This article breaks down the different SAP products and modules in plain terms, covers the ECC-to-S/4HANA migration story that’s forcing decisions across the

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Abstract world map illustration representing global Fortune 500 enterprise adoption of Salesforce

Fortune 500 Companies Using Salesforce: A 2026 Breakdown by Industry and Company Size

Salesforce is the world’s most widely used CRM platform, and its customer base ranges from single-person startups to some of the largest companies on the planet. If you’re trying to work out whether Fortune 500 companies actually use Salesforce — and how to reach the wider population of businesses running it — this article covers

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Two business professionals shaking hands after a successful B2B lead generation deal

Email Marketing for B2B Lead Generation: Best Practices That Actually Convert

Email marketing remains one of the most established and cost-effective channels for B2B lead generation. But sending more emails isn’t a strategy — the gap between a campaign that converts and one that quietly underperforms comes down to a handful of practical decisions, most of which happen before you write a single subject line. If

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Abstract UK map illustration representing Microsoft Dynamics software adoption across UK businesses

Microsoft Dynamics in the UK: A 2026 Breakdown by Industry and Company Size

Microsoft Dynamics in the UK: A 2026 Breakdown by Industry and Company Size Microsoft Dynamics has become one of the default choices for UK businesses moving off spreadsheets and legacy systems, and the wider numbers back that up. The UK’s CRM software market alone is estimated at around £2.9 billion in 2025, growing at roughly

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